Real Estate market in India is becoming very competitive. With supply exceeding
the demand even established players understanding the strategic role competition
plays as regarding business survival and growth in Real estate or Realty sector.
Adopting well designed ERP (Enterprise Resource Planning) software which is suitable
to your business is answer for getting ready for competition. Real estate ERP integrates
business processes across departments onto a single enterprise wide information
system or platform. The major benefits of Real Estate ERP software are improved
management across departments and increased efficiencies of business.
The direct benefit from adopting an Real estate or Realty ERP system we can look
forward to is reduced operating costs, such as lower inventory cost, lower construction
costs, lower marketing costs and lower help desk or customer support costs.
Realty ERP systems reduce enterprise cost by providing transparency, increasing
employee effectiveness and gives greater control to management. These systems make
companies efficient and keep them ahead of curve.
In today’s high-tech world for a company selling products or services web has become
an inevitable tool for generating leads. Now the objective is using web find prospects
who ready to buy and those who can make a purchase in near future. Web has become
source to give corporate an idea of what the prospective customer needs, how can
they serve effectively.
If your web site and presence on web like SEO, Ads are in sink they should be providing
you with a list of leads who want to be on your marketing list, people or companies
who want you to call them to know and avail your services.
Use the following 5 definitive ways to generate leads on web:
PPC Leads from the Search Engines
One of the most trusted online strategies for generating leads is by attracting
targeted traffic to your Website with having a Pay-Per-Click (PPC) system. PPC have
potential to become an indispensable tool in a company’s lead generating arsenal.
PPC allow you to hit into the searches occurring in your domain of expertise and
put your web site directly in front of customers who are actively searching for
what you're offering. You have a guarantee to receive leads because you only pay
for performance –qualified clicks and visitors.
Advertise
Advertising motivates people to consider buy something. Online advertising is gaining
momentum and is also one of the promising tactics for generating leads. Online advertising
is also helpful for brand recognition. It is a way to reach customer who are generally
shy away from reading mails and news papers. Online advertising gives faster publicity
and generates leads. Placing ads in suitable locations and user profiles will serve
your purpose.
Company website
Make effort to collect the contact details and email address of every person who
visits your web site. If a person wants to down load some material from your website
or visiting your site for more that 15 Sec he might be your competitor, researcher
or prospective lead. In all cases collecting information or a login to get require
information serve your purpose. Offering free stuff on creating a user account details
will serve your purpose.
Surveys
Surveys can be used to leverage the email addresses and contact details you have
through other techniques to gain insight into what customer want to buy. If targeted
properly surveys can generate hot leads. Surveys are a very good tool for high value
goods, where customer spends considerable time to buy. Regularly get in touch with
contact lists to ask what products they like from your offering and what they need.
Your sales people can follow up with suitable prospects and close the deals.
Social Media
Much has been written about social media about their capability to generate leads.
With Facebook, Twitter, Orkut, etc. becoming household names if you are not there
with considerable presence on social media your lead generation efforts are not
complete. You can use social media to increase your website traffic and generate
leads.