It deals with tracking of leads, maintaining their follow up history, helping the management in generating new business revenue, increasing visibility, and helping in improving the general attitude of potential clients. The processes are designed for business-to-business and direct-to-consumer strategies. Lead management provides precursors to sales management and customer relationship management.

Sales Tracking is a web-based tool for tracking, analysis and forecasting of individual and team sales collaboratively. It provides custom solutions and flexibility to generate timely reports. The primary objective is to create leads, configure them into sales network and set a standard for the industry with the privilege to view the history of follow ups.

Apart from that, this tool also helps in acquiring the data about the current market across all online marketing channels and online assets. It also acts on data-driven insights to allow targeting and personalization. Last but not the last, this tool also helps in executing more effective email campaigns, perform sophisticated search keyword management and much more.